Mid America Paper Recycling Turns Data into Insights

[ CLIENT SUCCESS ]

Mid America Paper Recycling: Turning Recycling Data into Insights

Industry

Professional & Business Services

Solution

Data & Business Intelligence

Client Since

2022

About Mid America Paper Recycling

Mid America Paper Recycling provides recycling solutions nationwide for partners ranging from small businesses to large multinational corporations. Founded in 1926, Mid America is a fourth-generation independent broker, processor, and exporter of recovered paper serving customers across the US from its Chicago headquarters. The company utilizes its own fleet and select freight partners to transport waste between suppliers, warehouses, and paper mills to earn its customers the highest possible price.

While the mission may sound straightforward, success in this industry involves both opportunities and challenges. That’s why Mid America engaged BT Partners’ Executive Analytics team to help it navigate and capitalize on the opportunities and overcome the challenges.

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“I’ve recommended BT Partners to several colleagues. They are very talented and do a tremendous job for us. Because of their experience, they often share ideas that they’ve learned working with other, similar companies — which is very helpful.”

Don Gaines

Chief Executive Officer, Mid America Paper Recycling

The challenge

Mid America struggled with fragmented data across multiple systems, making it difficult to gain consolidated, real-time insights into key performance metrics. Leadership needed better tools to analyze sales, receivables, productivity, and market trends to support informed decision-making and competitive differentiation.

Manual reporting processes were time-consuming and limited the ability to quickly identify opportunities or issues. The company sought a solution that could aggregate data from various applications and turn it into actionable intelligence for multiple stakeholders

Why BT Partners?

“We continually look for differentiators, ways to make a positive impact for our organization and our business partners,” explains Don Gaines, Mid America’s CEO. “To do that, we must have deep visibility into data points and methods to aggregate and analyze that data. BT Partners and Domo provide that.”

“We also consulted with our accounting firm, Miller Cooper, for their input. They introduced us to BT Partners’ Executive Analytics team, who represents Domo. Once we met with BT Partners, they quickly gained our trust and our business.”

The solution

BT Partners designed and implemented a comprehensive analytics platform that integrates data from accounting, payroll, HR, and industry-specific applications. They built customized dashboards and automated reporting packages that provide real-time visibility into financial and operational performance.

Key enhancements include sales and receivables tracking, productivity monitoring, market intelligence tools, and automated report distribution. The solution emphasizes intuitive visualizations that make data accessible and actionable for teams across the organization.

“Sales and receivables were our first initiative,” recalls Gaines. “This information is easy to understand and the benefits to the business were instantaneous. Using Domo, our finance teams gained instant, real-time insights into data that previously required them to generate several different reports.”

Results & business impact

Mid America gained real-time insights that improved cash flow management, productivity tracking, and market responsiveness. Automated reporting has reduced manual effort and increased the frequency and accuracy of information available to sales, finance, and leadership teams.

The platform has become a differentiator, enabling better storytelling with data and supporting more informed strategic decisions. It has helped the company identify opportunities, optimize operations, and strengthen relationships with partners.

“Domo helps tell the story behind our data, literally creating stories out of numbers,” Gaines says. “For our management team, the story may be how the organization is doing financially. For our customers, the story may be pricing trends. For our suppliers, the story revolves around supply variables. We can share the story of the data with each of these stakeholders, and the story is much more impactful than simply the data.”

Gaines continues, “We’ve also created environmental impact reports that are automatically distributed to our partners. We include the estimated number of trees they’ve saved through their recycling efforts. Our competitors aren’t doing this, so it sets us apart and serves as a retention tool.”

Mid America Paper Recycling: Turning Recycling Data into Insights

About Mid America Paper Recycling

“I’ve recommended BT Partners to several colleagues. They are very talented and do a tremendous job for us. Because of their experience, they often share ideas that they’ve learned working with other, similar companies — which is very helpful.”

Don Gaines

Chief Executive Officer, Mid America Paper Recycling

The challenge

Why BT Partners?

The solution

Results & business impact

What’s next

Facing similar challenges?

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