SOLJETS: Closing 98%+ of Deals with Data

Results & business impact

SOLJETS now closes 98.5% of deals when using data-driven presentations. The ability to provide clients with accurate, real-time market intelligence has significantly strengthened trust and accelerated the sales process. Sales increased over 60% in key quarters following implementation.

The platform has become a core competitive advantage, enabling the team to move beyond traditional sales tactics to fact-based consultations. This has improved client satisfaction, supported faster decision-making, and helped SOLJETS capitalize on market opportunities more effectively.

60%

increase in sales

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About SOLJETS

The demand for private jets is soaring, and one firm is uniquely positioned to meet that demand. SOLJETS is one of the world’s most respected — and fastest growing — jet brokerage firms. The company combines world-class customer service with broad market intelligence to help clients both buy and sell aircraft.

In this highly fluid industry, market conditions and inventories are continually in flux. To keep business flying high, SOLJETS developed a proprietary database that provides real-time market intelligence. For the engine to power the database, SOLJETS chose BT Partners.

The Challenge

SOLJETS had built a proprietary database containing extensive aircraft valuation and market data, but accessing and presenting that information effectively was difficult. The team relied on spreadsheets and manual formatting, which was time-consuming and limited their ability to deliver timely, compelling insights to clients during sales conversations

While the database holds a treasure-trove of aircraft information, getting at that data was problematic. “It was stifling to use such a limited tool. I’d spend countless hours formatting spreadsheets and incorporating colors, fonts, and design elements to prepare the reports for client presentations,” recalls CTO Ryan Crawford.

Why BT Partners?

Crawford was familiar with business intelligence (BI) applications but knew through experience that most are expensive, difficult to use, and time-consuming to implement. “We don’t have an IT team, it’s just me,” he says. “I needed an accessible BI tool that would begin delivering value right away. That’s when I found Domo and BT Partners.”

SOLJETS selected BT Partners for their expertise in turning complex data into practical business tools. They were chosen for their ability to quickly understand the company’s evolving needs and deliver high-value analytics solutions efficiently.

“Working with BT Partners felt like a real collaboration,” says Crawford. “We’d strategize over weekly calls, and our consultant always listened and offered up good ideas.”

Crawford admits that the implementation was a bit of a moving target, expanding as the company recognized all that Domo is capable of. “BT Partners handled the engagement professionally,” he says. “We kept expanding the scope and making changes, but they rolled with it and were completely fair and transparent in their pricing.”

The Solution

“BT Partners made the ideal partner in this initiative,” Crawford says. “Hiring BT Partners to implement Domo gave us access to a full crew of professionals — from dashboard designers and SQL engineers to data scientists. A firm our size could never secure that level of talent in house.”

BT Partners designed and implemented a comprehensive analytics platform that integrates SOLJETS’ proprietary database with other data sources. They built customized dashboards and visualizations that transform raw data into clear, compelling market intelligence.

He concludes, “They provided enthusiasm and expertise. Ours was a small project for them, but they didn’t treat it that way. Instead, they unlocked the value in our aircraft database and turned it into a core tool in our toolbox. I can see the inherent passion they have for what they do.”