[ CLIENT SUCCESS ]

Mediafly: Tripling in Size with Scalable SaaS Finance

Industry

Professional & Business Services

Solution

Financial & Operational Systems

Client Since

2019

About Mediafly

Marketing and sales teams at B2B companies including PepsiCo, Disney, Sealed Air, Colgate-Palmolive, Databricks and Givaudan rely on Mediafly’s revenue enablement and intelligence to understand, predict, coach, and execute at the highest levels. Its SaaS-based Revenue360 platform helps sellers engage audiences and deliver value at every stage, resulting in confident purchase decisions. Mediafly is growing organically and through acquisitions.

As a fast-growing SaaS business with multiple entities and complex revenue recognition needs, Mediafly requires a scalable, modern financial management platform that can handle subscription billing, deferred revenue, and consolidated reporting across its expanding operations.

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“Success with Sage Intacct is all about partnership. It takes a great partner to realize the solution’s value, and we’ve found that in BT Partners.”

Keith Parrish

Chief Financial Officer, Mediafly

The challenge

Mediafly had outgrown QuickBooks, which lacked the capabilities needed for sophisticated SaaS accounting, such as automated revenue recognition and multi-entity management. The company relied on manual spreadsheets and workarounds, which were time-consuming and error-prone as customer volume increased.

After a dissatisfying experience with a prior implementation partner, Mediafly switched to BT Partners to leverage Sage Intacct’s capabilities. They selected BT Partners for their strong expertise, responsive service, and ability to maximize the value of their financial platform.

Why BT Partners?

Keith Parrish, Mediafly’s CFO points to the reality that most finance professionals don’t have the time to spend uncovering every capability of the SaaS management software. “That’s where having a partner like BT Partners is invaluable,” he says. “They understand our business well enough to steer us in the right direction and then be there to provide guidance, support, and strategic insights.”

Laura Wong, Mediafly’s Accounting Manager also has high praise for BT Partners’ consulting team. “BT Partners is available, responsive and hands-on,” she says. “They continue to help us with creating custom reports and transitioning our new companies into Sage Intacct.”

“Success with Sage Intacct is all about partnership,” concludes Parrish. “It takes a great partner to realize the solution’s value, and we’ve found that in BT Partners.”

The solution

BT Partners supported the implementation and ongoing optimization of a modern cloud financial management platform. They helped migrate new entities, configure the system for Mediafly’s SaaS-specific needs, and build custom reports and dashboards.

Key enhancements include automated revenue recognition, streamlined subscription lifecycle management, consolidated financial reporting, and integration with third-party tools for sales tax and accounts payable. BT Partners provides ongoing consulting and training to expand capabilities.

Results & business impact

“Since we engaged BT Partners, we’ve tripled in size by most metrics and could easily triple again without stretching the limits of Sage Intacct,” notes Parrish. “We have opened additional offices, acquired complementary companies, and received capital investments. Without a financial platform like Sage Intacct, it would be difficult for us to manage this growth.”

Mediafly has plans to incorporate integrated third-party applications BT Partners has recommended, including Avalara for sales tax calculation and Bill.com for accounts payable automation. “We’re also taking advantage of the Digital Board Book that gives us real-time reports, charts, and performance cards that make it easy to track and compare our progress and identify trends,” says Wong.

What’s next

Mediafly continues to partner with BT Partners to incorporate additional capabilities and onboard new acquisitions. The collaboration positions the company to sustain rapid growth while leveraging advanced financial insights.

Facing similar challenges?

Talk to a BT Partners advisor

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[ Client Success ]

Mediafly: Tripling in Size with Scalable SaaS Finance

Industry Professional & Business Services

Solution Financial & Operational Systems

Client Since 2019

About Mediafly

“Success with Sage Intacct is all about partnership. It takes a great partner to realize the solution’s value, and we’ve found that in BT Partners.”

Keith Parrish
Chief Financial Officer, Mediafly

The Challenge

Why BT Partners?

“Success with Sage Intacct is all about partnership,” concludes Parrish. “It takes a great partner to realize the solution’s value, and we’ve found that in BT Partners.”

The Solution

Facing similar challenges?

Talk to a BT Partners advisor.