[ CLIENT SUCCESS ]
Industry
Professional & Business Services
Solution
Financial & Operational Systems
Client Since
1994
Allured Business Media is a family-owned B2B media company that serves the cosmetics, fragrance, flavors, and professional skin care markets through magazines, e-newsletters, websites and events. They deliver job critical information to their audience and connect qualified buyers and sellers. Linda Getner is the company’s controller, and managed the selection and implementation of Allured’s new accounting software system. Their prior system was antiquated, neither cloud-based nor adequately robust and was causing a variety of customer service challenges. Allured was also paying for maintenance they felt was slow and that they did not use.
Allured’s legacy accounting system was antiquated, not cloud-based, and lacked the robustness needed for their growing operations. This created various customer service challenges and inefficiencies in reporting and data access.
The company was also paying for maintenance services that were slow and underutilized. As a result, leadership needed a modern solution that could improve efficiency, provide better insights, and support their ability to deliver high-quality services to clients.
Allured Business Media was referred to BT Partners during their search for a new accounting system. They selected BT Partners after a competitive bidding process because of their strong commitment to client service and willingness to stand behind their promises.
BT Partners stood out as the only vendor that clearly outlined solution options and made a firm commitment to deliver on all presented capabilities. Linda Getner praised their responsiveness, “I really lucked out with BT Partners because it is the most responsive vendor I have ever dealt with. They are a great vendor. The team is awesome. They are all about the customer.”
BT Partners led the implementation of a robust yet cost-effective cloud financial ERP. They handled the core setup, general ledger configuration, reporting enhancements, and integration with other software packages.
The project focused on migrating from the outdated system to a modern platform that provides better data access, streamlined processes, and improved reporting capabilities tailored to Allured’s media business needs.
Allured now operates more efficiently with significantly improved reporting and data access, enabling better service to their clients. With a small accounting team, they benefit from BT Partners acting as a functional extension that expands their bandwidth and ensures projects are completed effectively.
The new system, combined with BT Partners’ proactive recommendations, has enhanced overall operations and strengthened Allured’s ability to deliver value in a competitive B2B media environment.
Allured is now operating more efficiently, they have better reporting, better data access and are therefore able to better service their clients. With a small accounting team and limited internal staff support, Allured has been able to count on BT Partners to provide an important functional augmentation role that has expanded accounting bandwidth and ensures that projects get taken care of.
BT Partners continues to serve as a trusted advisor, regularly recommending improvements that demonstrate their deep expertise. “Above and beyond our new accounting software, which is great, BT Partners is always recommending improvements to what we do which shows that they really know their stuff and are more like friends to us than just vendors,” said Linda.
As the technology and performance enablement arm of Miller Cooper, BT Partners helps mid-market organizations drive business performance by combining strategic insight with technology that delivers clarity, visibility, and measurable results.
Offices
Deerfield Office
3 Parkway North
Suite 200
Deerfield, IL 60015
Chicago Office
500 W. Madison Street
Suite 3300
Chicago, IL 60661
Downers Grove Office
3010 Highland Parkway
Suite 100
Downers Grove, IL 60515



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Allured Business Media is a family-owned B2B media company that serves the cosmetics, fragrance, flavors, and professional skin care markets through magazines, e-newsletters, websites and events. They deliver job critical information to their audience and connect qualified buyers and sellers. Linda Getner is the company’s controller, and managed the selection and implementation of Allured’s new accounting software system. Their prior system was antiquated, neither cloud-based nor adequately robust and was causing a variety of customer service challenges. Allured was also paying for maintenance they felt was slow and that they did not use.
“I really lucked out with BT Partners because it is the most responsive vendor I have ever dealt with. They are a great vendor. The team is awesome. They are all about the customer.”
Allured’s legacy accounting system was antiquated, not cloud-based, and lacked the robustness needed for their growing operations. This created various customer service challenges and inefficiencies in reporting and data access.
The company was also paying for maintenance services that were slow and underutilized. As a result, leadership needed a modern solution that could improve efficiency, provide better insights, and support their ability to deliver high-quality services to clients.
Allured Business Media was referred to BT Partners during their search for a new accounting system. They selected BT Partners after a competitive bidding process because of their strong commitment to client service and willingness to stand behind their promises.
BT Partners stood out as the only vendor that clearly outlined solution options and made a firm commitment to deliver on all presented capabilities. Linda Getner praised their responsiveness, “I really lucked out with BT Partners because it is the most responsive vendor I have ever dealt with. They are a great vendor. The team is awesome. They are all about the customer.”
BT Partners led the implementation of a robust yet cost-effective cloud financial ERP. They handled the core setup, general ledger configuration, reporting enhancements, and integration with other software packages.
The project focused on migrating from the outdated system to a modern platform that provides better data access, streamlined processes, and improved reporting capabilities tailored to Allured’s media business needs.

