Triple Crown Sports Cuts eCommerce Entry to 30 Seconds

What’s next

Triple Crown Sports has honed its financial operations to such a degree that it’s considering offering its services to other companies in the industry. “We’ve talked about offering accounting, marketing, travel coordination, and merchandising services for others,” says Nowak. “That’s what more time in our day has given us — a strategic advantage.”

Additionally, Nowak says that he now spends more time working on the business rather than in it. “Before, day-to-day operations kept me too busy. I didn’t have time for deeper analysis. Now I feel like I’m out in front and able to provide management with insight into trends and opportunities that help us remain successful and profitable.”

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About Triple Crown Sports

Triple Crown Sports is a family-founded sporting event management company that has been creating unforgettable experiences for athletes, families, and communities since 1982. Now led by the founders’ son, the company plans and executes around 200 high-quality youth and amateur sports tournaments each year. With nearly 60 full-time staff and hundreds of seasonal workers, Triple Crown understands the importance of the game — from the smallest details to the big picture — and never disappoints.

As a growing event management business with complex financial tracking needs across numerous events and revenue streams, Triple Crown requires efficient, scalable financial systems and strong operational visibility to support its continued expansion and profitability.

The Challenge

Triple Crown had outgrown its previous accounting system, which lacked the capabilities needed for effective multi-event tracking, reporting, and workflow automation. Managing budgets, registrations, travel services, and financials for hundreds of events annually was becoming increasingly manual and time-consuming.

Triple Crown Sports developed its own eCommerce site to collect event registrations and fees. Previously, the company had to manually re-enter each transaction into its financial management software. “It took an average of two hours every single day,” notes Jason Nowak, Triple Crown Sports’ CFO.

They needed a more modern financial platform that could provide better visibility into event performance, reduce manual entry, integrate with their eCommerce site, and support remote access while scaling with the company’s growth.

Why BT Partners?

“We met BT Partners in 2017,” recalls Nowak. “At that time, we were looking for a financial management software replacement for Sage 50, which we’d outgrown. A consulting firm helped us evaluate several applications, including Sage Intacct, Microsoft Dynamics, and Acumatica. BT Partners represented Sage Intacct, and they impressed us from the start. In fact, they are the main reason we selected Sage Intacct over the competition.”

Nowak outlines the company’s goals for its new application. “We needed better reporting, automated workflows to reduce all the manual entry, integration with our eCommerce site, remote access capabilities, and capacity to grow. BT Partners has helped us realize all of that and more.” Nowak says that BT Partners’ value lies in its people and its processes. “The consultants are highly knowledgeable and strategic thinkers. They worked with us to determine our needs and goals and developed a plan to get us there. They stuck to their timeline and honored their cost estimate. There were no surprises — which is exactly what you want with a software implementation.”

The Solution

“Each event we host has its own budget,” explains Nowak. “In the old system, we had to set up new account numbers for each event — and we run more than 100 a year. Now we use dimensions to distinguish each event. As a result, we get better, more granular data and our chart of accounts doesn’t get bloated.”

Triple Crown Sports treats each event as an individual cost center, with an event director charged with managing all aspects of the event, including budgeting. Previously, the directors struggled to get the data they needed to understand their event’s standing. BT Partners introduced the company to Limelight, a budgeting, forecasting, and reporting application available through the Sage Intacct Marketplace.

“This product is saving us hours,” Nowak says. “It’s easily saving our directors and our finance team a couple of hours each day and another 10-12 hours at the end of each month.” Using Limelight, event directors can view and maintain their budgets, drill down into transactions, and print event reports, including a profit and loss statement.

“We had so much data outside of the accounting system before,” Nowak concludes. “It was increasingly difficult to get the event-level data we needed. BT Partners has helped us bring all of that data into Sage Intacct and then designed reports and queries to help us better understand it. So where previously we felt like we were reactionary — just trying to keep up with transactions, now we’re able to be proactive and see how those transactions form the big picture of our business.”

Triple Crown Sports: Cutting Daily eCommerce Entry to 30 Seconds

About Triple Crown Sports

“We don’t want to work with vendors. We want to work with partners. BT Partners shares that goal. They are great to work with — always helpful, offering strategic advice, and teaching us to be self-sufficient.”

Jason Nowak

Chief Financial Officer, Triple Crown Sports

The challenge

Why BT Partners?

The solution

Results & business impact

What’s next

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