Introduction

Business Technology Partners, LLP (“BT Partners” or “we”) respects the privacy and security of your data and is committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website www.btpartners.com (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

• On this Website.
• In email, text, and other electronic messages between you and this Website.
• When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

• Us offline or through any other means, including on any other website operated by BT Partners or any third party (including our affiliates and subsidiaries);
• Our customers or clients when we act as their service provider or vendor; or
• Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website as part of our normal business operations, including information:

• By which you may be personally identified, such as name, postal address, email address, telephone number, and company name (“personal information”); and/or
• About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

• Directly from you when you provide it to us.
• Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
• From third parties, for example, our business partners or service providers.

Information You Provide to Us

The information we collect on or through our Website may include:

• Contact and business relationship information, including name, company name, title, business address, email address, phone number, and other contact information you provide us.
• Professional or commercial information, including your organization, role, industry, expressed areas of interest, and information relevant to a business relationship with us. This may include information that you provide by filling in forms on our Website, such as contact forms or requests for further information on our services.
• Records and copies of your correspondence (including email addresses), if you contact us, including your responses to any surveys we may ask you to complete for research purposes.
• Your personal testimonial as a satisfied customer, if you provide such a testimonial along with your consent to display it on our Website. Testimonials may be either written or in video format. If you wish to update or delete your testimonial, you can contact us at privacy@www.btpartners.com.

Information We Collect Automatically

We collect information about usage of our Website, including IP address and usage statistics. When you visit our Website, we automatically collect certain browser or device-generated information, including but not limited to:

• Device, usage, and log data, such as information about your computer, phone, tablet, or other device used to access the Website. Depending on the device used, device and usage data may include information such as your IP address, device and application type, browser type, time and date of your access to our website, which Website pages, content, and features were visited or interacted with, and other log data.
• Traffic and analytics statistics and advertising gathered through first party and third-party products using cookies, pixels, or web beacons.

 

Cookies and Tracking Technologies We Use

A cookie is a small piece of information stored on your device that helps websites and servers recognize you. You may refuse to accept cookies by adjusting your Cookie Settings with the link or icon in our footer or through your browser’s settings. However, if you refuse or block all cookies, you may be unable to access certain parts of our Website. Where required, we will obtain your consent before deploying cookies that are not strictly necessary. We use the following categories of first and third-party cookies:

• Strictly necessary cookies: These cookies are necessary for the Website to operate and cannot be switched off in our systems.
• Functional cookies: These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
• Performance cookies: These cookies, also called analytics cookies, allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us know which pages and features are the most popular and see how visitors move around the Website.
• Advertising cookies: These cookies may be set through our Website by our advertising partners. They may be used by those companies to show you advertising you may be interested in.

 

BT Partners, our service providers, and other third parties such as our analytics or advertising partners may also use other tracking technologies such as pixels or transparent GIF files for website management and visitor tracking. We may use the following third-party service providers and partners and their products:

• Google Analytics, Google Tag Manager, and Google Ads: We use Google Analytics to understand Website engagement and collect site usage statistics. We also use Google Tag Manager to measure Website traffic statistics, and Google Ads for advertising. For more information on how Google treats personal information, https://policies.google.com/technologies/partner-sites and https://policies.google.com/privacy.
• LinkedIn Ads: We use LinkedIn ads for advertising. For more information on how LinkedIn collects and uses personal information, please visit https://www.linkedin.com/legal/privacy-policy#data.
• SEMrush: We use SEMrush to measure Website traffic patterns. For more information on SEMrush’s practices with respect to personal information, please visit https://www.semrush.com/company/legal/privacy-policy/.
• ActiveCampaign: We use ActiveCampaign to capture content collected through Website forms, usage data related to pages and features clicked on the Website, and for email marketing automation. Please visit https://www.activecampaign.com/legal/privacy-policy for more information on how ActiveCampaign collects and uses personal information.
• Microsoft Clarity: We use Microsoft Clarity to understand how visitors use our Website and to improve our services by recording and analyzing user interactions on the Website. These tools may capture information such as mouse movements, clicks, scrolling, page navigation, and other interactions during your visit, along with device and browser information and your IP address. You can control or withdraw your consent to these analytics through our Cookie Settings. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement https://www.microsoft.com/en-us/privacy/privacystatement.

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service. You may withdraw or change your consent to our use of cookies and tracking technologies by clicking the Cookie Settings link or icon in our footer.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other content, you should contact the responsible provider directly. If you do not want the Website to collect information through these tracking technologies, you can adjust your Cookie Settings or set your web browser to reject cookies. Each browser is different, so you should check your browser’s settings to change your cookie preferences. Please note that this sort of opt-out may be browser and/or device specific. Please note that even if you refuse cookies or opt out, you may still see advertisements while browsing online. However, the advertisements may be less relevant to you and your interests.

Our website also offers the possibility to interact with our social media pages using third-party sites. If you click these links to access these third-party social media sites, they may log information about you, such as your IP address, access time, and referring website URLs. If you are logged in to an account with these social media sites, they may also link collected information with your profile information. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies for additional information.

For information about managing your privacy and security settings for cookies, see Your Information Choices.

Information from Third-Party Sources

We may collect information from publicly available sources and other business sources in connection with providing our services.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

• To present our Website and its contents to you, and provide you with information, products, or services that you request from us.
• To communicate with you and keep you informed about our product and service offerings.
• To support our internal business operations, such as finance and accounting, conducting any reporting or auditing, or to manage any mergers, acquisitions, or other business transactions.
• To fulfill any other purpose for which you provide it.
• To provide you with notices about your account with us or your client relationship with us, including any expiration or renewal notices.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• To notify you about changes to our Website or any products or services we offer or provide though it, including providing you marketing and promotional information about us.
• To improve and develop our Website and our services.
• To allow you to participate in interactive features on our Website.
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.

Disclosure of Your Information

We may disclose aggregated information about visitors to our Website, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

• To our subsidiaries and affiliates.
• To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
• To advertising, analytics, and marketing partners.
• To an actual or potential buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of BT Partners’ assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by BT Partners about our Website users is among the assets transferred.
• To fulfill the purpose for which you provide it.
• For any other purpose disclosed by us when you provide the information.
• With your consent.

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce or apply our terms and conditions or other agreements, including for billing and collection purposes.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of BT Partners, our customers, or others. This may include, for example, exchanging information with other companies and organizations for the purposes of fraud protection.

Your Information Choices

We have created mechanisms to provide you with the following control over your information:

• Cookies and Tracking Technologies. You can adjust your Cookie Settings through the link or icon in our footer or set your browser to refuse all or some browser cookies. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. You can adjust your Cookie Settings at any time.
• Promotional Offers from BT Partners. If you do not wish to have your contact information used by BT Partners to promote our own or our partners’ products or services, you can opt-out by clicking the “unsubscribe” button on the relevant email or by sending us a return email asking to be omitted from future email distributions. This opt-out right does not apply to information provided to BT Partners as part of our client relationship with you or through other transactions.

California “Shine the Light” Disclosure

California’s “Shine the Light” law permits Website visitors that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose any personal information to third parties for their direct marketing purposes. We do not currently respond to “do-not-track” signals.

 

Data Security

The security of your data is our priority. We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

 

Children’s Information

Our Website is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at privacy@www.btpartners.com.

 

Third Party Links

The Website may contain links to third party websites. BT Partners does not control and is not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any website you visit.

 

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. Please review this privacy policy periodically to be informed of our practices with respect to personal information we collect. The date the privacy policy was last revised is identified at the top of the page. Any use of the Website following the effective date of this policy indicates your acceptance of the terms of this policy.

Contact Information

To ask questions about this privacy policy and our privacy practices, please contact us at privacy@www.btpartners.com.