Staying engaged with your clients during this hectic time is crucial in building relationships, spreading positivity and maintaining your bottom line. Being human with your clients is more important now than ever before. Here we break down four ways to stay engaged with your clients during social distancing.
Social Media Sharing
Social media is one of the best ways to engage with customers. Post educational and entertaining content to draw people to your social pages. Share your customer’s content and direct message them to help build your relationship. Posting interactive content such as surveys or contests is a great way to engage large groups and encourage your customers to interact with each other, as well as your business.
Email campaigns come in many forms. Monthly newsletters, blog recaps, helpful or insightful content and even holiday greetings are all great ways to engage with your customers via email. You may even consider adopting a customer loyalty rewards program and emailing special offers to those that participate. Subject lines should be attention grabbing and your content should provide some kind of value to your customers.
There’s a very good chance you’ve already started to build a relationship with many of your customers, and they may miss the face to face interactions they have with you. Encouraging them to reach you on video chat to discuss any questions or concerns can add a personal touch to your engagement. This helps to humanize your brand and will certainly leave a lasting impression on your customers.
Hosting a webinar to educate your customers on industry related topics is a great way to reach a large audience all at once. Opening up the discussion to questions from the attendees will make your webinar more engaging, just make sure you don’t drift too far from your itinerary. With the current atmosphere, touching on health and wellness topics such as diet, exercise, yoga and meditation can widen the audience for your webinar and expose new prospects to your products.