Better Reporting & Data Access from Sage Intacct and BT Partners Leads to Better Services


Media, Beauty


Cloud Financial ERP

In Business

95 Years




Since 1994

Allured Business Media

Allured Business Media is a family-owned B to B media company that serves the cosmetics, fragrance, flavors, and professional skin care markets through magazines, e-newsletters, websites and events. They deliver job critical information to their audience and connect qualified buyers and sellers. Linda Getner is the company’s controller and managed the selection and implementation of Allured’s new accounting software system. Their prior system was antiquated, neither cloud-based nor adequately robust and was causing a variety of customer service challenges. Allured was also paying for maintenance they felt was slow and that they did not use.

"I really lucked out with BT Partners because it is the most responsive vendor I have ever dealt with. They are a great vendor. The team is awesome. They are all about the customer."


Allured Business Media chose Sage Intacct because they were looking for a package that was robust yet cost effective. They chose BT Partners because of their commitment to client service. Of all the providers involved in the bidding process, BT Partners did the best job outlining solution options and capabilities and was the only vendor that made the commitment to Allured that they’d stand behind and deliver on all promises made as part of the presentation. BT Partners took the lead with the implementation, reporting, and setting up the general ledger. The team helped with many required interfaces with other software packages.


With Sage Intacct, Allured is now operating more efficiently, they have better reporting, better data access and are therefore able to better service their clients. With a small accounting team and limited internal staff support, Allured has been able to count on BT Partners to provide an important functional augmentation role that has expanded accounting bandwidth and ensures that projects get taken care of. “Above and beyond our new accounting software, which is great, BT Partners is always recommending improvements to what we do which shows that really knows their stuff and are more like friends to us than just vendors,” said Linda.

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